Our main goal is to create an atmosphere that is conducive to shopping. In a survey conducted by Maison & Partners Company as many as 91 percent of respondents claimed that they prefer doing shopping in a store where music is played. Audio marketing is a service that consists in effectively influencing the customer’s behaviour at a point of sale by means of formatted music programs. It is a very important element that supports modern sensory marketing strategies.  

HOW DOES MUSIC WORK AT A POINT OF SALE?

  • It creates a nice atmosphere
FACTS
89
of customers is satisfied from their visit to a shopping centre where music is played and IMS instore advertising is displayed.
Millward Brown 2016
  • It has a calming and relaxing effect on the customer’s senses
  • It gives the feeling of comfort and freedom
  • It builds an attachment to the brand
  • It stimulates activity of customers and increases sales
  • It prolongs the customer’s visit to a shop.

 

„Music is the most subtle form of communication, no any field of art does move or affect our subconscious like music

David Crosby

COMMERCIAL MUSIC OR RFM (ROYALTY FREE MUSIC)? 

Well selected tracks and recognised commercial artists or music without paying fees to ZAIKS, SAWP, STOART or ZPAV called Royalty Free Music. Decide for yourself, and if you need help, our Specialists from the Music Department will provide you with adequate guidance. Music channels offered by IMS comprise well selected and matching tracks arranged in special themed playlists. In its music library IMS has over 1,000,000 commercial tracks, which guarantees that a specially „tailored” music channel will meet expectations of the most demanding customers. In our RFM Premium music library we have over 80,000 tracks, arranged in several themed music channels.

 

MUSIC FOR EVENTS? MUSIC FOR WEBSITES, FILMS, RADIO ADVERTISEMENTS AND TV COMMERCIALS, GAMES, PRESENTATIONS?

Music makes your services or products more attractive. Avail yourself of our special offering of music projects including:

Overall project execution (acquiring foreign and domestic licenses for using selected pieces of music in a specific field of exploitation and territories, typical and exclusive music productions to satisfy very demanding customers based on own or ordered graphic designs, preparation of music material in the highest standards used in music production, including mastering.

Music production including purchase of licenses for: websites, films, radio and TV commercials, video games, multimedia presentations, radio and TV programs.

Preparation of individual music formats to be used during events, fashion shows and other occasions.

Contact us

Joanna Langer
International Business Development Manager
FACTS
89
of customers is satisfied from their visit to a shopping centre where music is played and IMS instore advertising is displayed.
Millward Brown 2016
Type:
COMMERCIAL MUSIC
ROYALTY FREE MUSIC
Christmas
Soul, Funk & Disco
Swing Jazz
Urban
Smooth Jazz
Classic Rock
Alternative Pop & Rock
Rhythm Radio
Pop, Chill & Swing
Polish Pop
Party Time
Oldies
New Etno Folk
World Music
Children’s Music
Latin
Classical
Italia
Indie
Gold
Fashion
Dance
Club
Club & Lounge
Pop Hits
Retro & Electro Swing
Adult Contemporary

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