Non-standard media.

Rental of advertising space is offered at prestigious shopping centres in Poland and provides an additional opportunity for effective promotion of products and services.

Non-standard display space include all the carriers not covered by INSTORE RADIO and MALL TV, such as: stickers, banners, flags, mesh banners placed on facades, stands, backlight and citylight frames and other media.

FACTS
70
of purchasing decisions are made at a point of sale according to POS TV research
Robert Liljnewall, “The Power of Point of Purchase Advertising: Marketing at Retail ”, 2004.

Such extra media provide the customer with the possibility of effective promotion at a point of sale and considerable support for the campaign on INSTORE RADIO and MALL TV.

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Advertising sales department
FACTS
70
of purchasing decisions are made at a point of sale according to POS TV research
Robert Liljnewall, “The Power of Point of Purchase Advertising: Marketing at Retail ”, 2004.