Today YouTubers are no longer associated with the YouTube platform only. They have become digital influencers and celebrities of a new generation who have a significant impact on consumer behavior.

YouTube is the most popular medium among Polish Internet users. We spend much more time watching films on YouTube than on Polsat or TVN.

YouTubers have more fans on Facebook or Instagram than most of music or TV stars, bloggers and celebrities.

  • They have bigger influence in the group of 15-25 year-olds than traditional media stars. In older groups they are still gaining more recognition and reputation.
FACTS
65
of respondents declares that they purchased a product after an IMS event organised by a given brand
Event Marketing Institute, Mosaic Event Track 2015
  • Events with YouTubers are attended by several thousand people.
  • We can guarantee that our event will attract crowds.
  • YouTubers’ posts in social media can reach millions. By means of YouTubers’ dedicated communication we can significant increase the number of views on an Internet site, for example of a shopping centre. By organizing special competitions on Facebook with the participation of our stars we can increase your Facebook fan activity.
  • Power, influence and popularity of YouTubers are based on their authenticity and closeness to fans. As there is no show business envelope and red carpets YouTubers are treated as buddies and thus their message is definitely more credible.
  • Over 13 thousand people came to see Red Lipstick Monster at Empik stores (2600 persons per meeting on the average).
  • Events organized by LifeTube (Video Fest and Winter Games) are attended by 7 up to 12 thousand people a day.
FACTS
65
of respondents declares that they purchased a product after an IMS event organised by a given brand
Event Marketing Institute, Mosaic Event Track 2015

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