Spirits Marketing can be defined as comprehensive services related to advertising and marketing in the alcoholic beverages sector.

It is about promotion of a client or of individual brands, attending events, providing bartending services and suggestions for use of individual alcohols. The objective of spirits marketing is to reach target groups by presence of brands and representatives during cultural, sports, catering or lifestyle events. Spirits marketing helps alcohols root in the media and during public events by creating a positive brand image. It covers full PR services in social or digital media and in the press.

FACTS
87
of respondents claim that they bought a product of a given brand after an event
Event Marketing Institute, Mosaic Event Track 2015

Spirits marketing also means any activities related to the alcoholic beverages sector including bartender competitions, training sessions, workshops and food pairing – a novelty in the Polish market.

Services

  • Developing and implementation of strategies for launching new brands;
  • Creating and implementing sales and promotional campaigns in On-Trade and Off-Trade channels;
  • Comprehensive organization of events in terms of provision of selected alcohol brands;
  • Provision of professional bartending services;
  • Provision of advertising services (social media, PR actions);
  • Provision of advertising materials, space arrangement;
  • Conducting workshops, training sessions and presentations (including tasting);
  • Creating a positive brand image;
  • Providing photo and video reports.

Examples of projects:

  • World Class Poland
  • Whisky Festival
  • Art of Pairing
  • Noble Night
  • Collaboration with the nationwide project called Business Link
  • Promotion of brands during cultural, entertainment, social and political and economic events: opening of PRIME Corporate Center, promotion of Cirok in Enklawa Club, presence during movie (including “Pitbull”) and theatre premieres (“Frankenstein”), presence during the United Nations meeting and many other
FACTS
87
of respondents claim that they bought a product of a given brand after an event
Event Marketing Institute, Mosaic Event Track 2015