Spirits Marketing can be defined as comprehensive services related to advertising and marketing in the alcoholic beverages sector.
It is about promotion of a client or of individual brands, attending events, providing bartending services and suggestions for use of individual alcohols. The objective of spirits marketing is to reach target groups by presence of brands and representatives during cultural, sports, catering or lifestyle events. Spirits marketing helps alcohols root in the media and during public events by creating a positive brand image. It covers full PR services in social or digital media and in the press.