A pop-up store is a space opened in one location for a short period of time – from 1 day up to 3 months (depending on the budget or brand needs).

They are located in places where there is naturally high traffic like shopping centres, high streets and on beaches during the summer. Pop-up stores organized during festivals, trade fairs and city day celebrations attract much interest.

FACTS
87
of respondents claim that they bought a product of a given brand after an event
Event Marketing Institute, Mosaic Event Track 2015
FACTS
87
of respondents claim that they bought a product of a given brand after an event
Event Marketing Institute, Mosaic Event Track 2015

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