Digital Signage Entertainment can be defined as actions targeted at consumers in order to activate them and implemented by means of tools such as Wayfinders or Interactive Totems. Wayfinders are an interactive alternative to traditional maps and guides.
Using touch screen technologies a customer at a shopping centre can easily and quickly find information about the place he/she is at or select the most convenient way to reach destination. Maps have additional functions and mechanisms including automatic location, product or service search. Some Wayfinders help search promotional offers or parking spaces.
- Receipt lottery at a shopping centre